"Sustainable Seafood" is caught in ways that consider the long-term vitality of the harvested species and the well-being of the ocean eco-systems. It's meant to be more responsible, humane and eco-friendly.
With this concept in minds, the ideas of over-fishing and adopting environmentally destructive fishing methods are strictly avoided.
According to World Wide Fund For Nature (WWF), Hong Kong people rank the eighth in consuming seafood in the world. Every one of us consumes 65.5kg of seafood on average per year, which is more than three times higher than global average. Therefore, the choices we made as consumers are instrumental to our next generations.
If you love our oceans, go for sustainable seafood today!